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Destination Creation Program

Online Delivery for groups of 12 or more can be scheduled to suit your needs.  
New 8 week evening cohort starting in February. Contact the SEDA office at

Business and community are interdependent and rely on each other to be successful and sustainable. This program is aimed at creating “destination businesses” and by extension, assisting communities to increase their destination attraction quotient.

Download the Program Overview and Learning Objectives.

The Schallert Group’s Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. When independent business owners apply the destination strategy to their businesses, they naturally attract more local consumers along with customers from outside the traditional marketplace.

As a certified delivery agent of the program, SEDA views the majority of concepts and strategies as being applicable to the community as a whole.

What to Expect

Jon Schallert presented during the closing webinar of SEDA’s Community Resilience series.  View the recording online for a glimpse of the Destination Creation Program content.

The program is comprised of 8 Chapters and a Bonus Session on COVID-19 Business Survival Tips.  SEDA will facilitate sessions incorporating pre-recorded webinars with Jon Schallert, worksheets, and recorded interviews with supplementary authors such as Bernadette Jiwa and Shep Hyken. Download the Program Overview and Learning Objectives.

Online delivery is generally offered over a two week period. However, customized scheduling can be established for interested groups and communities. Learning materials including webinars may be accessed via computer or mobile device for up to six months following the class via the Destination University portal.

Program Fee: SEDA Members $350+gst  Non-Members $399+gst

NOTE: The Member Discount applies to independent businesses operating in a SEDA Member Community.

Contact the SEDA office at to book your group!