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Destination Creation Program



Business and community are interdependent and rely on each other to be successful and sustainable. This program is aimed at creating “destination businesses” and by extension, assisting communities to increase their destination attraction quotient.

Download the Program Overview and Learning Objectives.

The Schallert Group’s Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. When independent business owners apply the destination strategy to their businesses, they naturally attract more local consumers along with customers from outside the traditional marketplace.

As a certified delivery agent of the program, SEDA views the majority of concepts and strategies as being applicable to the community as a whole.

What to Expect

Jon Schallert presented during the closing webinar of SEDA’s Community Resilience series.  View the recording online for a glimpse of the Destination Creation Program content.

The program is comprised of 8 Chapters and a Bonus Session on COVID-19 Business Survival Tips.  SEDA will facilitate sessions incorporating pre-recorded webinars with Jon Schallert, worksheets, and recorded interviews with supplementary authors such as Bernadette Jiwa and Shep Hyken. Download the Program Overview and Learning Objectives.

Online delivery is generally offered over a two week period. However, customized scheduling can be established for interested groups and communities. Learning materials including webinars may be accessed via computer or mobile device for up to six months following the class via the Destination University portal.

The next online cohort will take place as follows:

  • August 18  1 pm to 3:30 pm
  • August 19  1 pm to 3:30 pm
  • August 20  1 pm to 3:30 pm
  • August 25  1 pm to 3:30 pm
  • August 26  1 pm to 3:30 pm

Participant Fee $399 + gst  with registration prior to August 4, 2020. 

After August 4, 2020 Registration is $499+gst

Minimum of 10/ maximum 20 participants per class.

Download the Program Overview and Learning Objectives.



Cancellation Policy: Registrations are non-refundable but may be transferred to another individual and/or  redeemed at another scheduled intak